Our work with the largest electronic music festival of Finland started in 2013, when we produced the first official aftermovie of the festival. Since then, we’ve been back to the festival to cover it every year, and to produce marketing video materials to promote the festival. Over the years, we’ve produced hundreds of separate pieces of content.
Official Aftermovie
The official aftermovie of the Weekend Festival 2023 continued our yearly tradition of the festival’s aftermovie productions. The aftermovie is not only used to give an overview of this year’s event, but also to promote the next year’s festival.
In 2023, some of the headliners were Martin Garrix, Steve Aoki, Isac Elliot, Sexmane, Tony Romera, David Guetta, Hardwell, R3HAB, Cartoon, Claptone, Sub Focus DJ Set, Tungevaag, Scooter, Orkidea, and many others.
Interview Series
In 2023, we continued producing interviews with the artists. This time, we had a humorous take on the artists’ experience with Finland, featuring such artists as David Guetta, Sam Tompkins, Swae Lee, Blind Channel, Elley Duhé, Jay1, Pyhimys, Masked Wolf, AJ Tracey, Pi’erre Bourne, Go_A, Turisti, Louisahhh, Surf Curse, Meduza, Yeboyah, and Gasellit. Interviews with the headliners allow the audience to meet the artists closer and see thbefoeir unique personalities.
Music Festival Video Content on the Location
This type of content is produced with a quick turnaround time while the festival is still running, so it stays relevant for the audience and gives an overview of a single day of the festival – its goal is to share the atmosphere of the event, show the people attending the festival, and capture some of the headliners performing. Day 1 Recap video was produced by the Vita Pictura team this year as well. Day 2 Recap video was also produced this year.
Music Festival Video Marketing Content
We produce video marketing content that usually includes television spots, line-up announcement videos, line-up trailers, social media adaptations, artist recap videos, that are used for pre-event marketing, in order to promote the upcoming event to help the organisers sell more tickets.
