Betsson Group

Vita Pictura has produced a wide range of content for Betsson Group, including advertisements, regular podcast live streams, and various video series for Betsafe. In addition, our team maintains the company’s YouTube channel, which is the most popular sports content YouTube channel in Estonia, with over 12,000 subscribers. We provided the technical solution for the Betsafe studio, ensuring the sound and light are perfect for live streaming. We also produced several commercial and educational videos for the company’s gaming and gambling website. 


Our cooperation with Betsafe started in 2019 and continues to grow each year – our team produced multiple rally-themed podcasts Ralligurud with outstanding Estonian athletes such as Rally Driver Ott Tänak, Olympic winners Erki Nool and Gerd Kanter, actor and singer Märt Avandi and other well-known Estonian people. The podcast was conducted by a loved sports commentator and presenter, Kalev Kruus.

Betsafe Eesti Youtube Channel

Ultimately, our team helped Betsafe create and maintain the most popular sports channel in Estonia by adapting popular television formats such as the Top Gear-inspired “Ralligurud” series. The podcast won the “Mobile Marketing Campaign” award at the EGR Marketing & Innovation Awards 2020. 

WRC Rally Estonia 

Our team helped with the 2021 and 2022 TV broadcast production for the Estonian viewers on the TV6 Betsafe Rallistuudio. In addition, we produced a live rally podcast for Rally Estonia 2020, which we filmed on the side of the speed stage with the hosts, creating an immersive experience for the audience.

Live Podcasts

In addition, our production team organized numerous weekly sports-themed live streams with Betsafe, each time with 500-1000 concurrent live viewers, including the weekly episodes of Jalkagurud, bi-weekly episodes of Korvpall, and every episode of “Ralli Eelvaade” series. 

Other Cases