Thanks to our fruitful collaboration with Christina Richardson, we were able to offer our production services to quite a unique client: the United Masters, a music distributor brand that also facilitates unique partnerships between artists and the world’s biggest brands.
UnitedMasters hosts events for emerging artists across the US. Our team covered three significant events – United Masters Los Angeles, UnitedMasters SelectCon ATL 2024, and Earn Your Masters 2024 Chicago. We provided aftermovie and photography services for all the events, each with its own unique messages.
Little did we know that this would mean that our team would have to travel to three different US states over the year since the events are always taking place in a new place and have their unique agenda. Covering such an event means being comfortable thinking on the go, being able to provide a clear image of what is going on at the event, and making sure all the logistics are in place beforehand.
UnitedMasters Celebration of Independence | Grammy 2024 Weekend
Our team provided comprehensive coverage, including producing the official aftermovie and event recap video, photography services, live streaming on social media platforms, and filming of panel discussions at Ally Creator Academy, led by Director and Producer Christina Richardson and Producer & Post-production Supervisor Georgius Misjura.
Live Instagram streaming has spread the celebration’s message to a broader audience on social media, a popular medium for this purpose.
Our team captured the essence of the panel discussions on contemporary independent music at the Ally Creator Academy, preserving the hosts’ vibrant conversations for those unable to attend in person.
UnitedMasters | SelectCon ATL 2024
At the United Masters event in Atlanta, Georgia, our team produced the official aftermovie showcasing the participating brands and branded content for Bulleit, Ally, and Crown Royale, as well as additional branded content, and captured the panel discussions.
UnitedMasters SelectCon offers premium music distribution services and facilitates partnerships between artists and major brands. The groundbreaking creator conference celebrated and educated this dynamic community of independent music-makers and shared expertise in music distribution.
This year’s event featured speakers and artists such as the Founder of UnitedMasters, Steve Stoute; Co-Founder of LVRN Records, Justice Baiden; artist Christian Crosby; entrepreneur Ronne Brown; music executive Ray Daniels; owner of Slutty Vegan Pinky Cole; artists Trevor Jackson and Anycia, and music mogul Jermaine Dupri.
Earn Your Masters 2024 Chicago
This time, our team traveled to Chicago, Illinois, to cover the next UnitedMasters event. We produced an aftermovie, delivered social media content on the spot, and captured the pitching competitions of the Earn Your Masters program.
The Chicago event required us to plan the logistics within budget and find a local partner to help us film and photograph it. After studying different options, we settled on what appeared to be the best, and it worked very well in the end for our team, allowing us to capture the key people and messages.
The event discussed how to turn a creative passion into financial success. The panel talk emphasized that independence, authenticity, and cooperation are key to success as an independent music artist. Therefore, we captured the key messages of the panels and discussions, hoping to help independent creatives make the best decisions in their music careers.
