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Serj was studying Business Management at Tallinn Technical University when he became passionate about the entertainment business. He started out by producing music for various of his own projects. Soon after, he became interested in video production and started working with Vita Pictura Productions.
Currently, Serj is one of the main producers and a member of the management department at Vita Pictura with rich experience in producing event aftermovies, music videos and corporate videos.
