WRC Rally Estonia 2020 and 2021 aftermovies
Vita Pictura’s team has been cooperating with Rally Estonia since 2019, which is one of the most unique annual events in the country. The first Rally Estonia started on July 16, 2010, under the name “Mad-Croc Rally Estonia” as part of the Estonian Championship.
It is impossible not to note the parallel growing success of Estonian drivers Ott Tänak and Martin Järveoja. In addition to numerous victories throughout, they also became the Estonian championship winners in 2018, 2019, and 2020, 3 times in a row. They become national heroes and an example of how to achieve goals.
Besides local stars, Rally Estonia has welcomed many world top rally drivers over the years, such as WRC drivers Thierry Neuville, Esapekka Lappi, Jari-Matti Latvala, Teemu Suninen, Craig Breen, Hayden Paddon, Yazeed Al-Rajhi, Martin Prokop, Toni Gardemeister, ERC Champions Alexey Lukyanuk and Kajetan Kajetanowicz, and the rising young gun Oliver Solberg.
With support of Rally Estonia and the World Rally Championship, our team produced the official aftermovies for the grand events, in addition to setting up the live streams and additional content. This is the most important sports event in Estonia in recent years and we are glad to be part of this demanding but amazing experience.
Introducing Estonia around the World
Visit Estonia is a government organisation dedicated to promotion of Estonia to the rest of the world. It is a part of a larger Brand Estonia which includes Invest Estonia as well which meant to be used in marketing materials in order to attract B2B and foreign direct investments into the country.
The videos are scheduled to go live in marketing campaigns staring in autumn or winter of 2021. The promotional materials will be shown all over the world, including on Times Square in New York. The goal of the production was to promote Estonia as a winter destination and to showcase its nature and possibilities for out of city activities. The final product was a series of short videos highlighting each of winter activities possible to enjoy during winter in south Estonia, and two long videos: one meant for tourist industry and another for business and foreign direct investments.
Virtual Press and FAM Tour.
The purpose of the production was to introduce Estonia to a foreign audience via a virtual tour.
Watch Winter Estonia promotional materials on the official Brand Estonia website here and here.
Watch the Virtual Press and FAM Tour here)*.
*The part produced by Vita Pictura ends at 47:40.
Watch Invest Estonia promo video here.
Watch Destination Estonia videos here and here.